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People for the Ethical Treatment of Animals launched this campaign with the goal to boycott Ringling Circus that abused animals.
The legend you can read in this print ad is “Welcome to the saddest show on earth.Boycott Ringling.Help stop the abuse”.
Category in Cannes Lions 2011: Print
Source: adsoftheworld.com
Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Directors: Pam Mufson, Jeremy Smallwood
Art Director: Jeremy Smallwood
Copywriter: Pam Mufson
Illustrator: Rudy Hall
Published: 2011
Chief Creative Officer: Bob Winter
Creative Directors: Pam Mufson, Jeremy Smallwood
Art Director: Jeremy Smallwood
Copywriter: Pam Mufson
Illustrator: Rudy Hall
Published: 2011
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